Nectar and British Airways have today announced a new partnership, giving customers the opportunity to convert Nectar points into Avios and plan for some truly incredible travel memories.

It means that for the first time ever, customers who collect Nectar points will be able to convert their points balance to Avios through the British Airways Executive Club, which can be put towards flights with British Airways, as well as upgrades, hotel stays, car hire and more. The partnership will turn everyday spending into special travel experiences and help travellers as they think ahead for future trips.  

The conversion works both ways and customers who wish to receive more Nectar points can convert 250 Avios into 400 Nectar points. Average customers get over 3 times more points with the latest offers on the Nectar app*.

Customers can convert Nectar points into Avios, and vice versa, from 25 January 2021. To convert points, customers can link their Nectar and British Airways Executive Club accounts. Customers who are not existing British Airways Executive Club or Nectar members can join either club for free. Customers can link their accounts by visiting either the Nectar website or British Airways Executive Club website.

Every 400 Nectar points collected can be converted into 250 Avios – and vice versa – and with just 4,000 Avios needed to get a flight to Amsterdam**, it’s another great way that Nectar customers can be rewarded when they shop.

What’s more, to celebrate the launch, customers who convert a minimum of 1,600 Nectar points by 14 February will be rewarded with a bonus 500 Avios. Customers will also be rewarded with 2x Nectar points at Sainsbury’s until 19 April 2021.

James Moir, Managing Director at Nectar, said: “Partnering with British Airways allows us to provide another exciting way to reward our Nectar customers. Although the past year has been uncertain, it’s important to have something to look forward to. We are delighted to offer customers the chance to turn their points into some incredible future travel experiences via Avios and for the first time, Avios can be turned into Nectar points so customers can make the most out of their everyday spending.”

Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “Today’s announcement will give our loyal Executive Club Members even more ways to collect and spend Avios and we are excited about the opportunities this new partnership will bring. Everyday spending can quickly become a flight, upgrade or hotel stay giving members of Nectar and the Executive Club something to look forward to after a difficult last year.”

Adam Daniels, CEO of Avios, said: “Like Nectar, we pride ourselves on working with a wide range of partners for the benefit of our members, so working together was a natural step. Nectar will join hundreds of partners who all offer a whole host of exciting and varied ways to collect and spend Avios.”

Avios offers exceptional flexibility – they don’t expire as long as members collect, use or purchase at least one Avios every 36 months, and if members change their mind about a flight, they won’t lose their Avios as changes or cancellations can be made up to 24 hours before a flight for a small fee.