Backlinks are a foundation of your SEO strategy and should be taken into serious consideration when undergoing your SEO moves within your company. If you’ve already read our first part of the Ultimate Guide to Backlinks, then you’ll know that they are also a slippery thing to acquire and take lots of time and resources to gain.
You’ll also know that they are a perfect way to bring traffic to your site. but mainly they provide a vote of confidence to other sites within the realm of Google to tell people that your site is one to go to.
This vote of confidence is where the real SEO work comes in because Google will use its complex and constantly changing algorithm to understand whether your site is ideal for sitting on the top of the page of its search engine results page (SERP).
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Once you have enough of these links from reputable websites then Google will automatically come to know that yours is a quality site and one that should be shot to the top of its results page, meaning that thousands more people will potentially see your services and maybe even make a purchase.
As explained in our last post, however, it’s true that it isn’t just the quantity of links but also the quality. This comes from the idea that poor, irrelevant, low quality websites should not be taken into account when making SEO considerations.
This includes Google’s consideration of your site, and it will not accept these ‘black hat’ SEO practices and will in fact penalize offending websites who partake in such practices. These include keyword spamming, and poor links from disreputable sites.
On the other end of the spectrum, however, if you do manage to gain a backlink from a reputable source that many other people go to then you are much more likely to have that link recognised by the Google algorithm and therefore boost your website up in the SERPS.
This is because Google is much more interested in votes of confidence from similarly rated wesbites that tell Google that it should listen to it and bring attention to this site much more than it once did – after all Google only wants what is best for its users, and its users only want solid information and knowledge from the websites on its page.
In this way, you could have several backlinks from lower quality sites which perform less well than one or two links from well to-do sites. This is much more preferable for the algorithm. As explained, this culture of organising the best content from the most reputable sources is a sensical move as it shows where you stand within your realm of work, and additionally a link from someone else in your field is very highly regarded.
Now that we’re caught back up with backlinks and Google’s involvement with them, let’s come to understand how to implement them in your very own SEO strategy, one that will ensure you get as much high quality, convertable traffic to your site and boost your revenue long term!
Guest Blogging
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One of the premiere ways of acquiring backlinks is also one of the ways in which you can get yourself well known in your chosen field, and that is by contributing to the field of knowledge within it via guest posting on other blog sites. On top of this, it helps you to reach new audiences that you wouldn’t otherwise reach had you not endeavored with your guest posting.
New eyes don’t just come from other websites but also from social media followers, too. Considering the two are so linked, it’s no surprise that wherever your work is online will be present on the site’s adjacent social media platforms, so guest posting is a one-two punch for your SEO strategy, not just backlinks.
One thing you may not know is how to find places that will accept guest articles, because many places have a strict policy about guest blogging, from word count to any number of other things.
Before you go to guest blogging, however, you need a little more preparation than that. Primarily, you need to know what you’re going to be talking about so that you can determine with those whom you approach what your angle of attack is going to be in regard to content.
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Similarly, you need to find the outlets that are best used to guest blog on. For example, if you specialise in digital marketing then you want to approach those in a similar niche. You want your guest posts to fit the content focused within this niche, as well as the audience of the blog itself.
Once this has been established, you want to clarify what the target blog’s content is. Once you have this in the bag, learn what the audience level is – beginner, intermediate, advanced? Are you preaching to the choir or providing exceptional educational wisdom to unlearned masses? What content does this audience usually consume? Long form? Short form? Listicles? Tutorials? Knowing this is a great step to understanding the best way to guest blogging.
Once you’ve established the preliminary info, you can get to writing things up! And once you’ve done that, it’s just a matter of rinse and repeat. Gain some recognition from the blogging community within your realm, make your introductions, become a friendly face, Comment on their work, engage in their community. Likes, comments, shares, and follows are always a plus.
Guest blogging on good sites within your realm of expertise is a great way to utilise the success of others that are already popular there. But don’t forget, this is just one method in which you can create your backlink success, come back next week to understand more on how to increase your backlinks.
Stick around for the third part of Framework’s Ultimate Guide to Backlinks which you can find here!
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