Let’s face it, digital marketing is no use without a good, responsive website. And when I say responsive I don’t mean something that’s going to talk back to you, I’m talking about a site that can be browsed from any device and will still function correctly. If this sounds like gibberish to you, it’s okay you’re in the right place.

Web design is crucial when it comes to your marketing strategy, it’s not just about the function ad visibility of your design, it’s also about the small details that will influence how people interact with your business. The way the site is laid out, from the website’s colour to its usability, have the power to dramatically boost online marketing efforts.


The first thing you should know about websites is how easy it is to track the traffic that comes and goes – when compared to other marketing efforts – allowing businesses to understand customer behaviour better. From this, you’ll be able to establish what’s working and what isn’t – which is why websites have so much influence over marketing strategies.

Thinking you might not have the time or money to dedicate yourself to your website any more than you already have? Get in touch with Framework Marketing and speak to us about our SEO, email marketing, and website services.

For many, the website is the first point of call when it comes to looking at what a business has to offer. A well-designed website will incorporate everything that your business does, taking the visitor on a trip to see what’s on offer – it should allow them to engage and interact with it. Setting good first impressions from the get go will no doubt influence a company’s success.


To do this you should make sure a user’s experience is at the forefront of your website. Users want an easy-to-navigate website that’s easy on the eye to make their experience the best it can be. Do this by implementing strategies such as user testing – where people test the functionality of your site – or A/B testing, which compares two versions of a webpage to test which one performs better.

Coming back to the ‘first point of call’ comment, your website is ultimately your identity.

You may also be interested in How Social Media Can Drive traffic To Your Website

Yes, social media obviously plays a massive role in building your brand awareness and a persona for your brand, but where does all that traffic go?? That’s right – your website!


It’s important to stand out from your competition and a modern, updates site is the first step on the right track. Incorporating your brand colours, imagery and core values into your website will leave a lasting impression on your visitors – which will then ring bells when you implement them into your marketing strategies.

Your website will also influence the success of your search engine optimization (SEO). If you’re unsure of this, rewind a little and read some later blog posts covering this in much more detail.

You may be interested in What is SEO?

For people to connect with a website successfully, SEO must be included in the design. The better your SEO status is, the higher you will be on search engine results – meaning you are the first company in your field that visitors see, which can create new leads for the business.

Researching what keywords and links to include in your website is super important in this phase, and making sure they are constantly updated to be relevant is too! No one wants to be rummaging through an old website…


A website has the potential to drastically increase your conversion rate too…Keeping track of these is crucial to providing the best user experience. As a conversion rate is tied directly to how a user interacts with a website, it’s a really important metric for a business to consider when finalising on your marketing decisions.

Put it this way, if a person is looking at your website and finds it difficult to discover the information they want – because of poor navigation and call-to-action buttons are all over the place – it’s highly likely they’ll leave your site and head to another (probably a competitor’s!)

Don’t make this mistake, keep track of your site’s activity, where your customers spend the most time or when they leave, then you can make the detrimental decisions that will result in your strategy’s success!

Lastly, I think it’s important to mention the reputation your website leaves. If it’s a messy, difficult-to-navigate site it doesn’t put your business in the best light, and ultimately it won’t result in any new revenues.


However, your impact will grow once it starts to make connections with customers and users, leading to a thing we like to call brand loyalty. Trust and loyalty will start to develop once a customer resonates with a brand – rather than just the services you offer! Social media can help in this instance, where you can show the BTS of your business and that there is faces to the company!

Here is where your core values as a brand really comes to play too, people want to be associated with business’ who they can identify with and when they find one, they’ll shout it from the rooftops!

There are many things you can do to boost your marketing strategy and build a positive brand image to boost sales, but it’s near enough useless without a solid website for people to refer too. Competition is everywhere, so honing down on your website’s usability is important to see your marketing strategy succeed!

Are you struggling to plan your content out? Don’t know how to spend your time planning and organising your content? Finding it hard to convert your audience to paying customers? Framework Marketing have a bespoke content planner FREE for your perusal that will help you organise and hone in on the most effective content for your company and show you some creative ways to boost your brand.

Want to read more? Check out the latest Framework blog post here! The Ultimate Guide to Backlinks: Guest Blogging