Whether we like it or not, SEO is a largely long term endeavor and requires weeks and months of planning into the future to come up with the next best river of content that will allow you float gently to the top ranks of Google’s search engine.
To achieve this, you can’t just rely on having out of this world content come to your mind every couple weeks and relying on the brilliance of your spontaneous genius to get you to where you want to be, you need to have some sort of goals in place when it comes to your SEO or else you’ll find yourself with very little room to go anywhere with it.
In this latest Framework blog post, we’re going to discuss the ways in which you can set a list of actionable SEO goals so that you always have a bang up strategy that will allow for reliable growth and ever more of that delicious traffic and revenue years and years to come.
Without further ado, let’s begin with tip number one.
Increasing organic traffic
Not much more can be said about SEO than organic traffic growth, it’s basically the long and short of any SEO crash course. With this in mind, you want to make sure that one of your top goals when considering your SEO moves is about increasing traffic to your site that is, more than anything, organic and done with intent and interest from your target market.
When you get this particular goal down and solid, it won’t take long for you to find that this larger pool of potential customers translates into a larger pool of customers, full stop! And as a result of this, an increased pool of revenue that you can put back into your company – or, heaven forbid, your pocket!
There are several ways in which you can drive organic traffic. Content is certainly a large method for this, and ensuring that you have short and long form keywords included in them.
Similarly, you could try your hand at influencer marketing wherein you interact with internet users that have many followers and interactions on their platforms. If you can get an influencer to mention and recommend your brand, this can be a huge boon for your business in terms of driving organic traffic.
Thinking you might not have the time or money to dedicate yourself to your website any more than you already have? Get in touch with Framework Marketing and speak to us about our SEO, email marketing, and website services.
You could also utilise guest bloggers who can invite newer target audiences into your niche realm of your business. On top of bringing in new potential audiences, guest bloggers who post high-quality links onto your site have the potential to bring in lots of new traffic, help boost brand recognition, all the while earning that sweet backlink that you need for further ranking.
Outside of working with external figures, however, it’s always worth considering optimising your website in other ways, be that through images, HTML tags, and headlines. This will make your posts better and more enjoyable to read, impacting rankings further.
Decrease bounce rate
Another major SEO goal for you is to understand your bounce rate and how to decrease it at as many junctures as possible. Addressing bounce rate allows you to know how to keep users at your website for as long as possible and therefore increasing the rate and chance of which users make a purchase.
There are varying reasons for bounce rates, namely not addressing a user’s search enquiry, having poorly written content, and having pages that aren’t suitable or optimised for users who land on your site.
Regardless of the reason, you want to ensure that they are addressed as this tells sites like Google that your content is not suitable or valuable to users, therefore drastically affecting your ranking in their regard, and replacing it with sites that are more in favour of pages that are more captivating to audiences.
Other reasons for high bounce rates include long wait times for pages – users that have to wait too long for pages to load are around 75% more likely to bounce if they’re waiting for about 5 seconds.
You may also be interested in How Social Media Can Drive traffic To Your Website
This is more applicable when it comes to mobile usage because mobile users expect quicker interactions with their content, and so it is up to website developers and brands to ensure that their mobile content especially is fast as lighting lest they create a website that does nothing but lead users away.
Other than this, another thing you can do to decrease bounce rate (and therefore improve SEO) is to ensure that smaller paragraphs of text are used. You’ll notice that the paragraphs used in our blog posts are no more than four or five lines each.
Again, this has to do with the attention span and reading habits of internet natives who consume their content in a relatively sporadic manner. More and more Gen Z (and an increasing number of older generations) are finding that their reading span and attention are largely dictated by their reading habits online, so it keeps up to keep up!
So, there you have it! Just a couple of ways in which you can plan out your SEO goals effectively. Tune in next week to read more on the ways in which you can think more clearly about your SEO goals and where you want to be with your brand.
Are you struggling to plan your content out? Don’t know how to spend your time planning and organising your content? Finding it hard to convert your audience to paying customers? Framework Marketing have a bespoke content planner FREE for your perusal that will help you organise and hone in on the most effective content for your company and show you some creative ways to boost your brand.