The Framework Blog

Why Marketing Always Gets Confused with Advertising

It's a surprisingly common understanding that marketing and advertising are one and the same, and understandably so - they both exist within the digital space and the traditional space, they both are promotional tools, and they both exist to further sales for companies. Despite these similarities, though, marketing and advertising can't really be classed as the same thing. What is probably more accurate is that advertising is part of the larger process of this big thing we called 'marketing'. This blog post is going to run you through the marketing process as a whole and look at how advertising eventually fits into it all, so you can see once and for all what the difference between these two seemingly identical concepts is. Looking at the big picture - how marketers help their clients Marketing, broadly speaking, is the business of helping another business isolate the best possible way they can serve their client base and maximise revenue. A lot of the marketing process happens...

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INVEST IN YOUR FUTURE, AT ACTON WORKS

INVEST IN YOUR FUTURE, AT ACTON WORKS

Park Royal is in the midst of a remarkable transformation, with the area undergoing a major regeneration project that is set to update and improve the area’s offering; helping to accommodate transport links, green open spaces, and a new, stable community. With this in...

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£6.4m warehouse underway at Wakefield Hub

£6.4m warehouse underway at Wakefield Hub

Regional contractor G F Tomlinson has commenced works on a new 65,000 sq. ft. warehouse at Wakefield Hub for Newmarket Lane Ltd, a joint venture between developers HBD and Yorkcourt. Expected for completion by the end of summer 2021, the £6.4m scheme is...

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FMB backs Lighthouse Club

FMB backs Lighthouse Club

Jan Etchells, National President of the Federation of Master Builders (FMB) has today announced the FMB’s support for the Lighthouse Construction Industry Charity during her two-year tenure as President. The Lighthouse Club provides support for mental, physical and...

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