The Framework Blog
Digital marketing errors your construction company needs to avoid
We digital marketers may not like to admit it but there's a lot of trial and error involved in our field. We know what works and what doesn't work but understanding when, how, and why a particular strategy works with a certain client can sometimes be a result of hard work with a little luck thrown in: "Why did those keywords pick up so much traction?""What sort of lead generator will suit the client more - a calculator or a whitepaper?""Will paid ads be a better route?""Are paid ads suitable for the budget?""Paid ads aren't a better route - ABORT!" via GIPHY We might know a hell of a lot about the world of digital marketing but every so often, digital marketers are humbled by the cosmic randomness of: a) the Google search engine results page algorithm b) the universe as a whole Suffice it to say, there isn't a boring day in the office of a digital marketing agency but a lot of mistakes and errors are made along the way to become a truly great digital marketing agency. And that is the...
Digital marketing errors your construction company needs to avoid
We digital marketers may not like to admit it but there's a lot of trial and error involved in our field. We know what works and what doesn't work but understanding when, how, and why a particular...
3 simple social media marketing tools to take your construction brand to another level
Social media is a tricky beast to tackle when running any business, be they digital marketing agencies like Framework Marketing or smaller construction brands. That doesn't make it any less...
Everything you need to know about working from home in 2021
If you weren't familiar with working from home before 2020, there's a pretty good chance that you are in 2021. In fact, office work has blended so much into a WFH/blended style that most office...
Digital Marketing Trends You Need to Look Out for in 2021
2020 was a year that saw a need for many sectors to pivot and change their strategies, and this was no different for marketing and digital marketing. Despite changes and restrictions in spending...
Chatbots: The virtual employee of the future
When it comes to the customer journey, there's nothing quite like the human touch. Be it a sales inquiry or a customer complaint, a lot can be done from the people behind the brand to create a...
Why Marketing Always Gets Confused with Advertising
It's a surprisingly common understanding that marketing and advertising are one and the same, and understandably so - they both exist within the digital space and the traditional space, they both...
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News at Framework
PLANS ANNOUNCED FOR 702-BED STUDENT ACCOMODATION AT THE ISLAND QUARTER
PLANS for the latest stage of The Island Quarter development will feature accommodation for Nottingham’s growing student population, with the developer behind the scheme submitting plans to Nottingham City Council today (DATE). The designs - drawn up by DAY Architects...
How can an architect or builder choose the most efficient and lowest emission wood burning stoves and how can they help their clients understand the benefits of this specification?
clearSkies is a new objective and independent emissions and energy performance certification mark for solid fuel stoves and fireplaces. There are two key legislative requirements for wood burning stoves in the UK. Firstly, any stove produced after 1st January 2022...
WeMaintain to provide lift maintenance at all Workspace sites after striking 3-year deal
WeMaintain, a fast-growing PropTech company based in Paris and London, has signed a three-year deal with Workspace for the provision of lift maintenance solutions to all its 56 sites across London. Under the terms of the deal, which began on 1st April, WeMaintain will...
Bellway invests nearly £60 million in London communities
Bellway London has delivered a funding boost for local communities across the capital through financial investment of almost £60 million since 2018. Significant growth has led to the housebuilder successfully delivering 14 new developments across London in that time,...
Royal seal of approval for Pave Away’s ‘premier’ build
A Shropshire building contractor has revealed its role in the build of a new £6m High Performance Training Centre for Premier League side Aston Villa. Pave Aways Building Contractor completed the state-of-the-art extension for the Midlands side at its Bodymoor Heath...
RENDALL & RITTNER BRINGS UTILITIES MANAGEMENT IN HOUSE
In order to provide best value and service for its clients and residents, residential managing agent Rendall & Rittner has been developing a range of innovative, market leading procurement practices. With energy being one of the biggest regular costs in property...