The Framework Blog
Everything you need to know about digital marketing
Digital marketing is the umbrella term for all marketing that is done through the internet and on an electronic device. Its main channels are search engines, social media, email, and other websites. Why is digital marketing important? Digital marketing opens companies up to a wider pool of people than through traditional methods, and it also targets this wider pool better than traditional marketing, too. You can solely target those likely to buy the product or service With traditional methods like magazine and TV ads, you have much less of an idea of who is going to be seeing your advertisement outside of certain demographic analyses such as typical readership/viewership. Digital marketing allows you to target a highly-specific audience and send them personalised, high-converting marketing messages. This is seen on features on social media sites like Facebook and Instagram, which reveal an audience’s age, gender, location, and interests. There are also pay-per-click...
Everything you need to know about digital marketing
Digital marketing is the umbrella term for all marketing that is done through the internet and on an electronic device. Its main channels are search engines, social media, email, and other...
What is SEO?
SEO, or Search Engine Optimisation, is the method of increasing the visibility of a website by helping them reach a high position in search engine results pages like Google so that you get that...
How SEO has evolved over time
Since its birth in the late 90s at Stanford University as 'Backrub' from the brilliant minds of Larry Page and Sergey Brin, the most dominant search engine (now gracefully known as Google) has grown...
B2B v B2C – What are the differences in marketing?
Like it or not, we live in a world where we are seen as customers first and foremost. We've been customers since we were in nappies, and have been advertised to since before we could spell the word...
Why do people conflate marketing and propaganda?
We've seen how marketing and advertising, at a first glance, appear similar enough to be indistinguishable but the differences are clear when looked at more closely, as we've discussed in previous...
Digital Marketing and Social Media
“We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman Social media sites were once just for keeping in touch with friends and family across the...
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News at Framework
Strategies for Success When Your Small Business Is Up Against Giants
Taking on a well-established industry giant when you’re an up-and-comer is undoubtedly a tall order. But despite the seemingly bottomless marketing budget and all-too-powerful brand recognition of the proverbial industry Goliaths, you can still beat them at their...
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Be eco-friendly this summer with Ultra Decking’s Composite alternative
Consciousness with sustainability is becoming a key issue with many people looking for eco-friendly alternatives to their favourite products. Research from the Retail Times reveals that 80% of UK shoppers describe themselves as ‘environmentally friendly’ meaning...
TfL’s Lane Rental scheme supports projects that aim to reduce disruption caused by road works
Transport for London’s (TfL’s) pioneering Lane Rental scheme has supported 79 projects that aim to improve how roadworks are carried out, making a real difference to the disruption caused to the capital’s road network. Repairs and maintenance on underground pipes can...
Steamy Makeovers: Bathrooms are the Most Popular Room to Renovate in 2021
With more people spending time at home in 2020/2021, home renovations have been pretty hit on our priority list. Homeowners spent roughly £39 billion on home improvements during the pandemic - and that number is expected to soar in 2021. According to a...
