The Framework Blog
Why Marketing Always Gets Confused with Advertising
It's a surprisingly common understanding that marketing and advertising are one and the same, and understandably so - they both exist within the digital space and the traditional space, they both are promotional tools, and they both exist to further sales for companies. Despite these similarities, though, marketing and advertising can't really be classed as the same thing. What is probably more accurate is that advertising is part of the larger process of this big thing we called 'marketing'. This blog post is going to run you through the marketing process as a whole and look at how advertising eventually fits into it all, so you can see once and for all what the difference between these two seemingly identical concepts is. Looking at the big picture - how marketers help their clients Marketing, broadly speaking, is the business of helping another business isolate the best possible way they can serve their client base and maximise revenue. A lot of the marketing process happens...
Why Marketing Always Gets Confused with Advertising
It's a surprisingly common understanding that marketing and advertising are one and the same, and understandably so - they both exist within the digital space and the traditional space, they both...
Marketing in the Weird New World of TikTok and Video Sharing
TikTok is the new kid on the block. You might not have even heard of it before you clicked on this post - somehow. And if this is you, and you're a digital marketer who has somehow let TikTok pass...
SEM vs. SEO: What is the difference and which is better?
If you've been in the digital marketing realm for long enough, you'll have heard of these two seemingly innocent acronyms that turn out to actually dominate our entire industry. Indeed, I'm talking...
10 Marketing Skills You Need If You Ever Want To Survive 2021 and Beyond
This blog post was written by Framework Marketing Director Michaela Wain as part of her series of blogs surrounding her company and experiences with business. When I woke up on the first of January...
RUNNING A COMPANY THROUGH A PANDEMIC
This blog post was written by the Framework Marketing director, Michaela Wain, as part of her series of personal blog posts surrounding her company and experiences with business. All you business...
Digital Marketing Tips – Website Development: The Technicalities
Creating a website can be a labour of love and creativity. It can bring your brand to life in a way it never would’ve through the myriad designs and styles available on websites like WordPress and...
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News at Framework
SHANLY HOMES APPOINTS SALES & MARKETING DIRECTOR FOR THAMES VALLEY
Multi award winning developer, Shanly Homes welcomes Vasos Ptohopoulos as Sales & Marketing Director to its Thames Valley region, with new home schemes in a number of locations across Berkshire, Buckinghamshire and North London. With almost 20 years’ experience in...
Black Barn: Former Cotswolds Grain Store captured by Handover
Developed as a holistic scheme which is utilitarian in design, a key consideration was referencing Black Barn’s former use as an agricultural grain store. The residence comprises accommodation in the main house with a Dutch Barn running in parallel, framing an inner...
INVEST IN YOUR FUTURE, AT ACTON WORKS
Park Royal is in the midst of a remarkable transformation, with the area undergoing a major regeneration project that is set to update and improve the area’s offering; helping to accommodate transport links, green open spaces, and a new, stable community. With this in...
£6.4m warehouse underway at Wakefield Hub
Regional contractor G F Tomlinson has commenced works on a new 65,000 sq. ft. warehouse at Wakefield Hub for Newmarket Lane Ltd, a joint venture between developers HBD and Yorkcourt. Expected for completion by the end of summer 2021, the £6.4m scheme is...
First homes now on sale at brand-new community in Houghton Regis
The first homes at Linmere, a brand-new community being created on the northern edge of Houghton Regis, are now on sale and available for buyers to reserve. Bellway Northern Home Counties has begun construction work on 153 homes on land off Sundon Road. The...
FMB backs Lighthouse Club
Jan Etchells, National President of the Federation of Master Builders (FMB) has today announced the FMB’s support for the Lighthouse Construction Industry Charity during her two-year tenure as President. The Lighthouse Club provides support for mental, physical and...