The Framework Blog

Everything you need to know about digital marketing

Digital marketing is the umbrella term for all marketing that is done through the internet and on an electronic device. Its main channels are search engines, social media, email, and other websites.  Why is digital marketing important? Digital marketing opens companies up to a wider pool of people than through traditional methods, and it also targets this wider pool better than traditional marketing, too.  You can solely target those likely to buy the product or service With traditional methods like magazine and TV ads, you have much less of an idea of who is going to be seeing your advertisement outside of certain demographic analyses such as typical readership/viewership.  Digital marketing allows you to target a highly-specific audience and send them personalised, high-converting marketing messages. This is seen on features on social media sites like Facebook and Instagram, which reveal an audience’s age, gender, location, and interests. There are also pay-per-click...

What is SEO?

What is SEO?

SEO, or Search Engine Optimisation, is the method of increasing the visibility of a website by helping them reach a high position in search engine results pages like Google so that you get that...

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How SEO has evolved over time

How SEO has evolved over time

Since its birth in the late 90s at Stanford University as 'Backrub' from the brilliant minds of Larry Page and Sergey Brin, the most dominant search engine (now gracefully known as Google) has grown...

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News at Framework

INTRODUCING LUXE BY AHI

INTRODUCING LUXE BY AHI

Award winning interior design company Andrew Henry Interiors is preparing to launch a new arm to its already established business. Luxe by AHI expands Andrew Henry’s offering to the high-end show home market and private clients. A premium boutique service, Luxe...

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