Real estate managers with responsibility for PropTech have until Friday April 8 to take part in a landmark study.
PropTech specialists at CBRE, JLL and BNP Paribas are among well over 100 who have already contributed to the Innovators in Real Estate survey, which aims to establish for the first time how effectively the industry is deploying new technology.
Organised by recruitment specialist Cherry Pick People in partnership with PropTech procurement platform Unissu, the online survey is aimed at heads of digital transformation and innovation, and those in similar roles, as well as their line managers.
It is available to complete at https://unissu.typeform.com/cherrypick
Participants are asked to give their insight into the sector’s relationship with technology and to identify the challenges facing managers leading innovation within their companies. The survey also looks at different organisational, team and individual roles and responsibilities for PropTech within real estate firms.
This is believed to be the first attempt to understand these dynamics, and to provide benchmarking data and perceptions to help innovators understand their current position in the industry and their future prospects.
Alex Wiffen, Managing Director at Cherry Pick People, said: “We firmly believe that people leading innovation strategies are going to play an increasingly important role in the real estate industry. By providing insight, our study will help them to manage their careers and encourage more people to take this journey.”
The survey findings will be presented at conferences across Europe, the Americas and Asia-Pacific in the coming months with a detailed report published to coincide with the beginning of the conference season.