The Framework Blog
B2B v B2C – What are the differences in marketing?
Today we're bringing back an oldie but goldie for all of our blog readers. It's important that, in the quick-paced environment most of us live in, we bring it back to basics. It's easy to get caught up in the wide world of digital marketing and solely focus on the new outbreaks, but we also need to remember its roots and scale up from there...in this case B2B and B2C. Like it or not, we live in a world where we are seen as customers first and foremost. We’ve been customers since we were in nappies, and have been advertised to since before we could spell the word “advertised”. Being exposed to this world of marketing and advertising from such a young age and in the everyday, with billboards and YouTube ads everywhere you look, makes us think that the only sort of advertising is one directed towards the everyday person. The kind that looks for comfier pillows with extra neck support or the streaming service device with the most intuitive user interface. via GIPHY And whilst this global...
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