The Framework Blog
Why should you use Instagram?
Welcome back to the third entry of our latest blog series, 'Why should you use...?' This time we'll be talking about Instagram. Don't worry it's not to tell you what the best influencer poses are, or the filters you should use to make your life look a million times better than everyone else's. Rather how you can use it to help your business and all your digital marketing endeavours. 1. Customer expectations Let's be honest, if you're not using Instagram by now you've got to get with it. I may be a bit biased, speaking as a 19 year old who has grown up with digital tools in her teenage years, but your customers will definitely expect it. A simple search for your business on Instagram can be very beneficial. Customers will search for you specifically by name or by using hashtags that relate to your business or location. If they don't find you when they do, it doesn't reflect your company very well. You may not want to be super active (posting 5 days a week and having a special sound...
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