Facebook is the dominant player in the social media space, with billions of monthly visitors to the site. More, now, than a social space for friends and family, it is a viable and thriving marketplace of advertising and business for all those many users. To continue our series on why you should use each social media site to encourage and grow your digital marketing strategy, we're going to see Facebook's unique abilities compared to its rivals in the space, as well as what to avoid. Luckily, it doesn't matter if you're a huge brand or a small and upcoming business looking to spread the word of your ventures online, Facebook has all the tools you need for your digital marketing. Pure Popularity I think the first factor to consider when asking yourself if Facebook is the right platform for your digital marketing is also the most important - the sheer number of users on it. And because of the large numbers of people on it, there is also a large number of demographics to cater to and...