Social media is a marketing strategy adopted by more and more savvy companies that understand the various benefits that they can reap from the platforms’ ever-increasing userbase. For reference, Facebook alone has around 2 billion monthly users so that gives you a taste of the kind of reach that social media has in our digitally connected world of the internet and mobile phones. With a huge userbase comes a great opportunity for getting your brand to the eyes of many more than you may be used to with just a well-designed website. It would make sense, from a digital marketing point of view then, to leap straight onto the platforms of your choice – we’d recommend basically all of them – and start posting the content that represents your brand the best, and even book your slot on one of their bespoke advertising spaces so that your company reach extends even further. And whilst your enthusiasm would usually be commended and welcomed, it’s appropriate to know that, whilst good social...