The Framework Blog

7 Predictions for Social Media Marketing for 2022

The best way to be ready for 2022 is to have a good idea of what it will entail. That is why, as a Christmas present from us to you and as the last blog post of 2021, we have gathered our predictions for the year that lies ahead. One of our first predictions is that Reels on Instagram will contribute to your marketing success. Adam Mosseri, Head of Instagram, said that platform users are asking for more entertaining video content. Essentially this is a big green flag, from quite possibly the best person to receive it from, telling you to embrace the wonders of video content. Videos will become a key component in your marketing strategy – but try not to make them boring. The more creative and innovative they are, the more you can stand out in today’s digital world. As you begin to use videos in your content though, its important to remember that social media users are used to quick and fresh content, their attention span almost at an all time low. Therefore, your Instagram marketing...

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