The Framework Blog

Digital Marketing Trends: The Past vs. the Present

Digital marketing is consistently changing, and we are all expected to keep up with it. With technology advancing and being incorporated into industries all across the UK, it’s important we understand how we can use them to our advantage. However, this is made much easier when you actually know about the trends to stay on top of! With every industry, there are trends that come and go but some stick around, and these are the ones you have to implement into your everyday marketing strategies to stay afloat in this digital world. To surpass your competition, though, incorporating new trends and approaches is vital. Read more: Digital Marketing Trends You Need to Look Out for in 2021 E-mail marketing via GIPHY We all know email marketing has been around for a while, but it has always involved including links to the email directing their readers to either blog posts, products or landing pages. However, with in-email purchases, it means subscribers never even have to leave their inboxes....

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Balfour Beatty Kilpatrick appoints new Managing Director

Balfour Beatty Kilpatrick appoints new Managing Director

Balfour Beatty Kilpatrick today announces the appointment of Will Smith as Managing Director to provide strategic leadership to its mechanical and electrical business. Will has over 20 years’ experience in the building services, property and construction sectors,...

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