The Framework Blog
B2B v B2C – What are the differences in marketing?
Like it or not, we live in a world where we are seen as customers first and foremost. We've been customers since we were in nappies, and have been advertised to since before we could spell the word "advertised". Being exposed to this world of marketing and advertising from such a young age and in the everyday, with billboards and YouTube ads everywhere you look, makes us think that the only sort of advertising is one directed towards the everyday person. The kind that looks for comfier pillows with extra neck support or the streaming service device with the most intuitive user interface. via GIPHY And whilst this global market of customers - the B2C, or business to consumer - is undeniably huge (with B2B e-commerce market value estimated at $20tr by 2027), there exists another type of customer that marketers have great interest in, which is B2B - or business to business. These two markets are notably different for digital marketers to understand so let's figure out what is different...
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