The Framework Blog
Why do people conflate marketing and propaganda?
We've seen how marketing and advertising, at a first glance, appear similar enough to be indistinguishable but the differences are clear when looked at more closely, as we've discussed in previous blog posts on the Framework Marketing site. When looked at too closely through a burning magnifying glass, the same distinctions could be made between marketing and propaganda, and if you're open-minded enough you can start to begin to understand where people see these similarities. As discussed, marketing is "the business of helping another business isolate the best possible way they can serve their client base and maximise revenue." The reason why it invites familiarity with propaganda is that they are both widely communicated messages that support or focus on specific ideas and topics used in a persuasive manner. They both aim to shape perceptions and influence public opinion, both use mass media, and both are directed at specific audiences. They both aim to get these specific audiences...
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