The Framework Blog
Digital Marketing and Social Media
“We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman Social media sites were once just for keeping in touch with friends and family across the world until companies promptly figured out ways of utilising the expansive potential of sites like Facebook, Twitter and Instagram (which each have concurrent monthly users in the hundreds of millions) to communicate their brand to customers. This is because, as the name suggests, these social media sites offer a social aspect to your brand and allow it to gather a larger audience, furthering clicks to your website and generating new leads. Social media marketing is a form of internet marketing that primarily involves creating and sharing content in order to help achieve your company’s marketing goals. Content can include text and image updates, video content, and paid social media adverts. Social media content marketing is also surprisingly niche and, depending on which site you’re on, will...
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News at Framework
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