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Digital marketing errors your construction company needs to avoid

We digital marketers may not like to admit it but there's a lot of trial and error involved in our field. We know what works and what doesn't work but understanding when, how, and why a particular strategy works with a certain client can sometimes be a result of hard work with a little luck thrown in: "Why did those keywords pick up so much traction?""What sort of lead generator will suit the client more - a calculator or a whitepaper?""Will paid ads be a better route?""Are paid ads suitable for the budget?""Paid ads aren't a better route - ABORT!" via GIPHY We might know a hell of a lot about the world of digital marketing but every so often, digital marketers are humbled by the cosmic randomness of: a) the Google search engine results page algorithm b) the universe as a whole Suffice it to say, there isn't a boring day in the office of a digital marketing agency but a lot of mistakes and errors are made along the way to become a truly great digital marketing agency. And that is the...

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