2020 was a year that saw a need for many sectors to pivot and change their strategies, and this was no different for marketing and digital marketing. Despite changes and restrictions in spending being forced upon consumers from lockdowns, brands continued to market themselves in different and more innovative ways. The flexibility of marketing comes from a thorough understanding of your audience and the cultural mindset at the time. Last year, marketers had to understand how to tow the delicate line of sympathetic and understanding advertising without pandering to an audience going through a collective struggle of isolation, health anxiety, and lifestyle changes. After almost a year, we can now look back on how the marketing scene has changed and what we should look out for during 2021 and beyond. Use the free Framework marketing plan template to grow your company, expand your brand, and feel like a marketing guru via GIPHY Hybrid Events After the global culling of planned public...