The Framework Blog
Why Marketing Always Gets Confused with Advertising
It's a surprisingly common understanding that marketing and advertising are one and the same, and understandably so - they both exist within the digital space and the traditional space, they both are promotional tools, and they both exist to further sales for companies. Despite these similarities, though, marketing and advertising can't really be classed as the same thing. What is probably more accurate is that advertising is part of the larger process of this big thing we called 'marketing'. This blog post is going to run you through the marketing process as a whole and look at how advertising eventually fits into it all, so you can see once and for all what the difference between these two seemingly identical concepts is. Looking at the big picture - how marketers help their clients Marketing, broadly speaking, is the business of helping another business isolate the best possible way they can serve their client base and maximise revenue. A lot of the marketing process happens...
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