The Framework Blog
Marketing in the Weird New World of TikTok and Video Sharing
TikTok is the new kid on the block. You might not have even heard of it before you clicked on this post - somehow. And if this is you, and you're a digital marketer who has somehow let TikTok pass them by, then it's time for that to change. It may be the infant of the group, but TikTok has made a colossal step in the world of social media and digital marketing. So grab your reading glasses and a notebook because we're about to delve into the energetic world of the fresh-faced video platform that has taken over the hearts and minds of Gen-Z the world over. At its core, TikTok is a short video sharing platform that gives its users the chance to show off their creative chops for up to a minute with the help of its wide range of effects and filters. The company has had a storied rise to power and is actually the international version of a Chinese app called 'Douyin' after it was merged with the lip-synching app 'Music.ly' back in 2017 by the parent company, ByteDance. via GIPHY You still...
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