The Framework Blog
Proactive vs. Reactive Marketing
A big reason for the success of marketing is the ability for marketers to be flexible. If you’re involved in marketing in any way, whether this be in digital marketing or in more traditional avenues, you will have seen the myriad methods that agencies utilise to get a product or service out there. This flexibility is a learned response to the unpredictable and ever-evolving nature of the economy and our spending habits and as a result of this, two types of marketing have arisen – ‘reactive’ marketing and ‘proactive’ marketing - each with their own techniques and results. In this blog, we’re going to dive deep into each type of marketing approach to try and understand the circumstances they come about in, how you can implement each type of approach, and to what level of success depending on when you use it. If you’re interested in having your construction brand brought to the top of its game, click here to head to the Framework Marketing contact form, we’re always happy to help....
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