The Framework Blog
Traditional Marketing vs Digital Marketing
There are many more differences between traditional and digital marketing than simply the mediums they exist on. The terms themselves can be quite vague: What is traditional anymore?What now counts as digital marketing? So, before we get into the pros and cons of each marketing approach, let’s begin by defining what we mean by ‘traditional marketing’ and ‘digital marketing’. Traditional Marketing Traditional Marketing includes any marketing platforms or channels that existed before the boom of the internet. We’re talking: Broadcast ads on TV and radioPrint ads on magazine and newspapersOutdoor ads on billboardsTelemarketingOOH Advertising Digital Marketing Digital Marketing is any form of marketing that exists online and involves promoting your businesses to audiences on the internet, including: Social media advertisingPaid search resultsEmail marketing (aka e-Campaigns)SEOContent Marketing As you can see, there are many ways in which marketers utilise the space both online and...
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News at Framework
SPPARC reveals design of immersive virtual Museum
London-based architecture practice SPPARC has designed a virtual museum for cultural not-for-profit organisation, the Museum of Diversity. Launching this month, the Museum of Diversity aims to celebrate the diversity of cultural heritage originating from Africa...
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Winvic and Smart Motorways Project Demonstrate Best Practice Private and Public Sector Collaboration at SEGRO Logistics Park Northampton
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Additional Measures Required to Support Heat and Buildings Strategy
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Stepnell shows healthcare expertise with hospital wins
COMPLETE construction partner Stepnell has demonstrated its expertise in building for the healthcare sector with several significant projects across its southern region. The contractor is undertaking a trio of refurbishment projects for Oxford University Hospitals NHS...
St Arthur homes adds Hampshire site to shared ownership portfolio
Affordable housing provider St Arthur Homes has acquired its largest number of private units on one site to date, for Shared Ownership between Southampton and Portsmouth in a deal in excess of £25M with The Vistry Group. The purchase of 95 affordable homes at the...
