If you’re one of the savvy business owners that has taken your first step into digital marketing with your very own website, then you’re on the right step to greatness when it comes to business success. You no doubt created your website in response to reading articles on sites like ours stating that a successful company is one that embraces digital marketing to its fullest. If that’s the case, then you’ve no doubt read a bunch of other articles telling you a bunch of ways in which you can spend money to optimise your website’s potential.
Well, if this is the case and you’re starting to wonder whether this website business is all it was cracked up to be then fear not, because we’re here today to tell you that there are a multitude of ways in which you can market your website for exactly zero pounds and just a little bit more time and energy on your part.
From the infamous search engine optimisation to email and content marketing, here are just a few ways in which you can make your website the best it can be and turn it into a traffic making, lead generating machine of money!
Thinking you might not have the time or money to dedicate yourself to your website any more than you already have? Get in touch with Framework Marketing and speak to us about our SEO, email marketing, and website services.
SEO Keywords
You didn’t think this wasn’t going to be the first thing we mentioned did you? There’s a reason why there are entire companies dedicated to the sole art of SEO – it’s a big business! With the world of knowledge acquisition centred around the almighty Google search engine, it is the prerogative of digitally-located companies to tailor their content to appease and work around the algorithm that controls which websites are and are not successful on its platform.
Your website may be top of the pops when it comes to design and usability but if it doesn’t comply with good SEO practice then no one is going to be finding it and it will be lost to the annals of Google’s ever-increasing index of content and websites.
That is the ethos of SEO (search engine optimisation), to ensure that the content and services that you’re using your website for actually becomes visible to the very people that you’re selling them to.
No matter what your product or service is, there will always be someone looking for it, but that doesn’t necessarily mean that yours will be the one that your target market finds, and just as inevitable as this is, so is the fact that you will have competitors in your field and so you want to ensure that your website is the one that your target market goes to, and where they will spend their money!
One of the best starts you can make at ensuring good SEO is including your relevant keywords are littered amongst every page of your site – especially your home page! Don’t know what your keywords are? Tools like Keyword Planner are ideal for figuring out how often people search for terms surrounding your field and therefore which terms to target.
Once you have identified your keywords, you want to ensure that your website is – not exactly packed with them, because you don’t want Google penalising you for arbitrarily stuffing your site with keywords – but you want to ensure that your keywords are present on your website as much as is sensibly possible.
SEO, when done right, is a basically free method of improving your website’s ranking over time – and it does take time, SEO is not a quick fix for your ranking. So, how do you implement your SEO on your website all this time?
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Content Marketing
I mentioned that you can’t just arbitrarily stuff your website with keywords, but if it’s keywords that you need to ensure that Google knows what it is that you’re providing, then what do you do? Well, you fill your site with what Google thinks its users want the most: insightful and educational content.
Still not sure what I mean? Well, look no further than this very blog post for what we mean by content marketing! As a digital marketing expert, it is our duty (and indeed behooves us) to share our knowledge of digital marketing with curious individuals like yourself that want to know more about our field. What you’re reading is SEO in motion!
So, the next question you should ask yourself is this: What is my expert field, and can I write much on it?
If the answer to the second question is yes, and you have the resources to spend on creating and curating quality content then this should be on your priority list.
I guess the next question should be: Do I have a blog section on my website?
If the answer to this is also a big yes, then you’re already half way there to getting quality, optimised content on your website that will drive heaps of traffic.
Are you struggling to plan your content out? Don’t know how to spend your time planning and organising your content? Finding it hard to convert your audience to paying customers? Framework Marketing have a bespoke content planner FREE for your perusal that will help you organise and hone in on the most effective content for your company and show you some creative ways to boost your brand.
That’s just two of the many things you can do to boost your company website’s traffic potential. Keep it right here on Framework Marketing to learn more in the coming weeks on how to make your company website the best it can possibly be and drive traffic (and sales) to the moon and back!
Want to read more? Check out the latest Framework blog post here! What are your website’s keywords and why do you need them?
