The Framework Blog

What are your website’s keywords and why do you need them?

Learning how to do keyword research is an essential SEO task that involves identifying popular words and phrases that are entered into search engines. When you know what people search for, you can focus content around that and ultimately drive more traffic back to your site! So yes, a pretty important one… This blog will cover all things keywords including what they are, why they’re important and how to research and use them. Trust me, you’ll want to stick around! Here is a gentle warning that you might be sick of the 'K' word by the end of this blog, but it'll be worth it! Firstly, we’ll start off with what they actually are. Your website’s keywords are the words and phrases that match with the queries people type into search engines and they also describe what a piece of content is all about.  They play an important role in search engine optimization (SEO) – if you’re unfamiliar with this, it’s essentially the practice of getting your website to appear high up in search engine...

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