The Framework Blog

Don’t get confused between these two search engine terms

If you’ve been in the digital marketing realm for long enough, you’ll have heard of these two seemingly innocent acronyms that turn out to actually dominate our entire industry. Indeed, I’m talking about SEO & SEM – or, search engine optimisation and search engine marketing. Now, you’d be forgiven for thinking that these were two peas in the same marketing pod. You’d also be wrong. How wrong, I can’t quite tell – different people will tell you different things about the intricacies of these terms, but what is certain is that they achieve the same thing for you; increase your search potential on SERPS! Now that debrief is out of the way, let’s get down to brass taxation. SEO is the method (or more accurately, methods) in which companies increase the number of organic search results their website gets in an attempt to reach the holy first page of Google’s search engine results page. We’ll dig more into the meat and bones of SEO further in this post but...

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