The Framework Blog

How SEO has evolved over time

Since its birth in the late 90s at Stanford University as 'Backrub' from the brilliant minds of Larry Page and Sergey Brin, the most dominant search engine (now gracefully known as Google) has grown and evolved into a major vein of the internet, so much so that it now dictates the rules of what was once a digital wild west. As Google's influence as a search engine grew over a matter of years, it became clear that a lot of the content that was being put up on its site were simply not what users were looking for. The early days of the internet and Google were lots of keyword stuffing and link spamming in order to rank well. This is where the need for search engine optimisation began to become clear. If Google was ever going to be a useful platform for users to have their questions and queries answered, as well as avoiding black hat players that tried (often to some success) to manipulate the system , it needed to establish some rules and codes of conduct. Through several updates and...

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News at Framework

Second awards win boost for leading engineering firm

The leading Birmingham-based engineering firm, adi Group, has been named Large Business of the Year in the annual West Midlands Business Masters Awards. It’s the second award win in as many months for adi Group, following its victory at the Insider Made in the...

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