The Framework Blog
How your website can make or break your marketing strategy
Let's face it, digital marketing is no use without a good, responsive website. And when I say responsive I don't mean something that's going to talk back to you, I'm talking about a site that can be browsed from any device and will still function correctly. If this sounds like gibberish to you, it's okay you're in the right place. Web design is crucial when it comes to your marketing strategy, it's not just about the function ad visibility of your design, it's also about the small details that will influence how people interact with your business. The way the site is laid out, from the website's colour to its usability, have the power to dramatically boost online marketing efforts. via GIPHY The first thing you should know about websites is how easy it is to track the traffic that comes and goes - when compared to other marketing efforts - allowing businesses to understand customer behaviour better. From this, you'll be able to establish what's working and what isn't - which is why...
Why do people conflate marketing and propaganda?
We've seen how marketing and advertising, at a first glance, appear similar enough to be indistinguishable but the differences are clear when looked at more closely, as we've discussed in previous...
Digital Marketing and Social Media
“We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman Social media sites were once just for keeping in touch with friends and family across the...
Digital marketing errors your construction company needs to avoid
We digital marketers may not like to admit it but there's a lot of trial and error involved in our field. We know what works and what doesn't work but understanding when, how, and why a particular...
3 simple social media marketing tools to take your construction brand to another level
Social media is a tricky beast to tackle when running any business, be they digital marketing agencies like Framework Marketing or smaller construction brands. That doesn't make it any less...
Everything you need to know about working from home in 2021
If you weren't familiar with working from home before 2020, there's a pretty good chance that you are in 2021. In fact, office work has blended so much into a WFH/blended style that most office...
Digital Marketing Trends You Need to Look Out for in 2021
2020 was a year that saw a need for many sectors to pivot and change their strategies, and this was no different for marketing and digital marketing. Despite changes and restrictions in spending...
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News at Framework
First section of Gull Wing bridge in Lowestoft arrives
The first major steel section of the Gull Wing bridge in Lowestoft has arrived. The North Approach Viaduct (NAV1) section arrived at the construction site on Lake Lothing on Tuesday March 1 on a barge following a 32-hour crossing from Ghent in Belgium. Leading...
Mind fitness training programme hopes to change the construction industry’s approach to mental health
The programme, which includes an app, has been launched to provide mental health support to workers within the construction industry. Ownminder, co-founded by Dr Vanessa Moulton and construction consultant Tom Storey, provides construction workers with “mind...
BPI Auctions’ latest auction features Pipe Lifters with a huge saving off RRP
Wakefield-based online asset disposal specialists BPI Auctions’ latest auction features a pair of Pipe Lifters that have a huge saving off RRP. The Pair of VACUUM SP8KB Hydraulic Pipe Lifters-Batlifts - 8000kg, which were bought from new in 2019 and håave...
Engineering consultancy supports Age UK Nott’s Men in Sheds project
Engineering consultancy Howard Ward Associates (HWA) has supported Age UK Notts, by providing structural advice to the charity to assist with its plan to create more space and generally refurbish one of its Men in Sheds facilities in Blidworth, Nottinghamshire. From...
Caddick Construction start work on Pontefract Fire Station site
Construction has begun on the site of the former fire station on Stuart Road in Pontefract where WDH will provide 37 high quality apartments to provide much needed affordable housing in the area. The development forms part of Wakefield Council’s Reconnecting...
New contracts reported by the Facilities Management business of BAM
BAM FM has secured a series of new contracts in the energy, housing and education sectors of the UK and Ireland. Collectively BAM FM has been appointed for over £8.1 million of new facilities management services. Louise Williamson, Managing Director of BAM Facilities...
